It’s been a pretty productive start to 2022 for Tezos, particularly when it comes to new partnerships. While the blockchain had it’s most notable deal up until last year with Red Bull’s F1 racing team, Tezos is building out new brand partnerships, new NFT roll-outs, and now a new sports sponsorship deal with European football club Manchester United.
Tezos & Man U
While Tezos flagship deal was arguably the aforementioned Red Bull partnership, the energy-efficient blockchain also has deals with the MLB’s New York Mets, McLaren Racing, and most recently, esports organization Team Vitality. The deal with Vitality was the org’s biggest sponsorship yet, and the biggest splash into esports for Tezos to date – kicking off 2022 in full gear.
Tezos is continuing to build on those strong partnerships with this week’s announcement, pairing up with powerhouse European football club, Manchester United. The deal is reportedly a multi-year partnership, with Tezos shelling out north of $27M annually, according to The Athletic.
The deal comes at a time when European clubs are facing increased scrutiny around potential crypto and blockchain partners. In November, neighboring club Manchester City faced public pushback after reports that the club did not conduct it’s full due diligence in partnering with regional crypto partner 3Key. City has since formally cut ties with the company in the past month.
The full scope of partnership assets has yet to be disclosed, however The Athletic has reported that training kit integration, and potentially metaverse and Web3-oriented collaborative efforts could be in the mix.
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Tezos Takes On More
‘High highs, and low lows’ could describe the past few months for Tezos. While the protocol has secured formal relationships with established brands and IP, such as Ubisoft and the aforementioned Team Vitality, the blockchain also faced immense challenges in the NFT space when the chain’s largest marketplace, HEN, came to a crash.
Tezos proved to be resilient in coming back from those challenges, however NFT integration within Ubisoft’s core audience has been received with a cold shoulder for the most part – leaving a long road left to travel for the blockchain to be considered a true power player. Nonetheless, there is still ‘plenty to write home about’ when it comes to the chain’s efforts, and it’s growing positioning when it comes to being an energy-efficient alternative in the NFT space.
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Featured image from Pexels, Charts from TradingView.com The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice.
Original Source: https://bitcoinist.com/tezos-sponsorship-deal-manchester-united/
